Our Vision

Is to be within the top 10 hotels companies in the next 5 years in KSA, and to generate superior returns to our stockholders

Discipline and successful execution always will be the cornerstone of our strategy. We will aggressively pursue properties in key markets in KSA that offer the potential for high revenue growth in order to maximize profits and drive stockholder value. We will continue to focus on premium locations, upper-upscale hotels that appeal to multiple customer segments and which meet our demanding, best-in-class standards.